I have to admire the pure marketability of Danica Patrick. I'm sure some would disagree with me but I say good for her, good for GoDaddy, good for NASCAR.


In the United States, October is breast cancer awareness month. All over the country, in sports and elsewhere, the color pink is used to draw awareness to the cause.

Popular NASCAR driver Danica Patrick will be driving a Chevrolet that has been repainted in shades of pink. The carís color scheme was designed by Chevrolet and will raise funds for the American Cancer Society. For each lap completed by the car driven by Danica Patrick, $200 will be paid by Chevrolet to the charity.

Races which will take place during the month of October are the NASCAR Sprint Cup and IZOD IndyCar.

Last year, Chevrolet and its employees collected a total of $ 1,211,463.