The Nissan Micra is back on the Canadian market following a 21-year leave of absence. To celebrate, Nissan is pulling out all the stops and turned the recent unveiling – which took place at Montreal’s Arsenal art gallery – into a Canada-wide media event. Some of the country’s biggest names in automobile journalism were in attendance. The event occurred just one week before the Montreal International Auto show, in a move that is becoming increasingly popular in the industry. It would seem that lifting the cover off a model just days before the official public premiere results in better media coverage.
It's been a while since we've seen a car this inexpensive on the market. I think it's a good thing to see automakers competing for the lowest denomination in addition to the highest.